Fashion is fluid. Never has a statement been more timely.

Genderless, gender neutral or gender fluid: how often do we hear these terms now? Especially when we talk about gender identity, these words express a concept of freedom and fluidity that is now increasingly reflected in fashion as well. In fact, from a desire to escape from labels and stereotypes, we have shifted to a pop culture phenomenon that encompasses different aspects.

Fashion is genderless.

Never has a statement been more timely. This is now the pivot around which the fashion industry questions which garments can be genderless and which cannot.
Luxury brands have now realized that genderlessness crosses space-time with increasing power to overcome the rules written by the history of dress.

In past centuries, fashion and style based on gender was never a personal choice but was dictated by strict social rules and strictly divided into items for women and men. This argument applies everywhere in the world and in completely different ways, so many true that different continents use skirts for men (Indonesia, parts of West Africa, and the traditional Scottish kilt resembles the skirt known to the West).
Clothing for men and women has been culturally defined, and there is a cultural expectation behind dress related to the meaning of being a man or woman.

Our brand espouses the idea of genderless, gender fluid and hinges on that current of free thinking that is trying to tear down the last remaining “Berlin Wall” in the fashion world.

We engage with people of all age groups every day to create a brand around them that is not just fashion, but an intrinsic way of life. We create garments that do not constrain us or question anything about our identity but rather stimulate those who identify with it not to experience fashion as a social rule but to choose only what we love and feel close to our vision of beauty by leading others to finally annihilate the perception of gender.